Coca-Cola is a carbonated soft drink. The name Coca-Cola is derived from its two ingredients, kola nuts, which consist of caffeine, and coca leaves. Since Coca-Cola is for everybody everywhere, this can play a huge role in helping play role in global warming awareness.
The channel we will be utilizing is Twitter. In 2017, Coke launched a Tweet-a-Coke campaign where users can send a friend a $5 coupon to buy a Coke. By studying the Tweet-a-Coke campaign, we can make our experience a better experience with the involvement of our targeted customers.
We can create a hashtag for Twitter so that we can identify our participants, then we will have more content to share throughout the campaign.
We are testing out QR codes to link our promotions to different areas of the company. So, by placing our QR codes on Twitter, or on the packaging, makes it easier to connect with the content that was being promoted at the time.
Follow our Twitter and the real magic is only a sip away.
